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How we get High End Leads and Appointments for Hann Builders in Houston, TX
The Challenge:
Hann Build had a solid online presence and was already handling their SEO in-house, but they needed a way to bring in more high-end leads for their new residential construction and remodeling projects.
They had tried platforms like Angi, HomeAdvisor, and Houzz in the past, but those only attracted tire kickers—people who wanted to build luxury homes on a budget that simply wasn’t realistic.
That’s when they turned to us for help with targeted lead generation through Meta Ads.
Our Plan of Action:
Step 1: Targeting the Right Audience on Meta
Houston is a tricky market for new construction, with most of the area already developed.
But there are still pockets of high-income neighborhoods where new builds are happening, and that’s exactly where we focused our efforts:
— Focusing on Wealthy Areas: We targeted affluent neighborhoods like Katy, Spring, and The Woodlands, where residents were more likely to invest in new construction. Our goal was to reach people with the means and interest in large-scale, high-budget projects.
— Creating High-End, Minimalist Ads: We designed a series of simple yet striking ads featuring Hann Build’s best work. The goal was to attract the attention of high-income individuals who appreciate quality and are willing to pay for it.
Step 2: Optimizing for Quality Leads
As the ads ran, we carefully monitored performance. We noticed some ads were bringing in leads at over $40, while others were costing less than $20 per lead.
platforms like Facebook and Instagram.
Step 3: Streamlining Lead Conversion
Once a potential client submitted their information, we wanted to make it as easy as possible for them to take the next step.
We set up a system that directed them to a discovery call booking page, allowing them to schedule a call with Hann Build directly.
— Automated CRM: We implemented a CRM system to track every lead and ensure immediate follow-up. This not only streamlined the process but also ensured no leads were lost.
The Results:
$409.86 SPENT = 22 HQ LEADS
>$10,000,000+ IN PIPELINE VALUE
What is next:
With such a strong start, we’re now setting up a full appointment-setting system. Our sales reps will manage the leads, freeing up Stephen and his team to focus on the projects at hand without the distraction of handling new inquiries.
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What Exactly Do We Offer?
3 services - combined together, you're moving company will be primed for growth
CRM
FOR LEAD FLOW
Streamline lead management with our powerful CRM system.
Efficiently Manage All Your Leads
Automated Follow-Ups & Nurture Sequences
Integration With Your Existing Systems
Unlimited Users & Contacts
HIGH INCOME
AD MANAGMENT
Boost your lead generation with expert ad management services.
Tailored Ad Campaigns & Audience Segments
100% Lead Exclusivity
Comprehensive Reporting and Analytics
Proven Success With Over $100,000 Spent
INTERNAL
SALES TEAM
Maximize your sales with our professional internal sales team.
Pay Per Appointment – No Monthly Fees!
Close Deals Using Your Current Pricing
All Calls Are Tracked And Recorded
Bi-Weekly Calls For Performance Review
Ready To Become The #1 Contractor in Your Area? Book a Call With Us!
SCALE ESTIMATES
