SCALE ESTIMATES

How we get high end projects/jobs for Sami & Sons Construction in San Jose, CA

Client: Sami & Sons Construction

Area: San Jose (Bay Area)

Industry: Residential Construction & Remodeling

Duration: Since September 2024

⬇️ Watch this breakdown from Paul

When Sami & Sons Construction came to us in September 2024, they were facing a serious problem.

Despite spending $11,000 monthly on platforms like Yelp and Google, their cost per lead (CPL) ranged from $200 to $300, and the leads they were getting were low quality.

These issues had left their business stagnant for two years.

They needed a solution that would not only lower their CPL but also attract leads that would convert into real projects.

That’s where we stepped in.

The Challenge:

Sami & Sons Construction faced significant roadblocks:

High CPLs: Spending $200-$300 per lead was unsustainable and not yielding results.

Low Lead Quality: Most of the leads generated through Yelp and Google were unqualified or uninterested in their services.

Stagnant Growth: Their marketing efforts weren’t moving the needle, leaving the company in the same position for two years.

Our Solution:

We immediately implemented a targeted Facebook Ads strategy while optimizing their lead handling processes:

1. Facebook Ad Campaigns:

We launched ads specifically targeting high-income neighborhoods within their service area.
The focus was on homeowners ready to invest in high-quality construction and remodeling projects.

2. Reducing CPL:

In October, their average CPL on Facebook was $42.59.

By November, we reduced it to $41.58, and by December, it dropped further to $32.84.

These figures were a fraction of what they had been paying on Yelp and Google.

3. Lead Management Systems:

While they had an in-house team for calling leads, we introduced systems to streamline the process.

Instant Call Connect: We set up a feature in their CRM that automatically dialed new leads as soon as they came in, ensuring no time was wasted.

The Results:

Our approach delivered immediate and impactful results:

$3,849.80 SPENT = 103 OFF SEASON LEADS

Lower CPL: We significantly reduced their CPL, going from $200-$300 on Yelp and Google to as low as $32.84 on Facebook.
Higher Quality Leads: The new leads were much more aligned with their target audience, resulting in better conversion rates.
Improved Efficiency: The instant call connect system allowed their in-house team to engage leads within minutes, increasing the likelihood of booking appointments.

What is next:

With their lead generation now optimized, we’re focusing on scaling their campaigns further and exploring new strategies to keep their pipeline full year-round. Sami & Sons Construction is now positioned for sustained growth, with a reliable and cost-effective lead generation system in place.

Want to Break Free from Stagnation?

At Scale Estimates, we specialize in transforming outdated and inefficient lead generation processes into powerful, scalable systems. Contact us today to find out how we can help your business thrive.