SCALE ESTIMATES

How we get high end projects/jobs for AE CONTRACTOR INC in Santa Rosa, CA

Client: AE Contractor Inc.

Area: Santa Rosa (Sonoma County)

Industry: Residential Remodeling (Specializing in Full Kitchen Remodels)

Duration: Since November 2024

⬇️ Watch this breakdown from Paul

AE Contractor Inc. came to us with a common challenge: relying solely on word-of-mouth (WOM) and referrals to find new clients.

While these methods worked occasionally, they were inconsistent and unpredictable, making it difficult to maintain a steady flow of projects.

They needed a reliable, scalable system to attract high-quality leads consistently.

That’s where Scale Estimates stepped in.

The Challenge:

Before partnering with us, AE Contractor Inc. faced several hurdles:

Unpredictable Client Flow: Their heavy reliance on WOM and referrals led to inconsistent project pipelines.

Limited Reach: They weren’t actively marketing to new audiences, leaving potential clients untapped.

Time-Consuming Follow-Ups: Managing inquiries and following up with prospects required time they didn’t have.

Our Solution:

We created a tailored system to solve these issues and deliver consistent results:

1. Facebook Ad Campaigns:

We launched targeted ad campaigns focused on homeowners actively seeking full kitchen remodels.

The ads were designed to attract high-intent leads with clear messaging and visually appealing images of AE Contractor Inc.’s work.

2. Optimizing Cost Per Lead (CPL):

Through data-driven testing and optimization, we reduced their CPL from $37 in the first month to $20 in the second month.

This allowed them to achieve better results while staying within budget.

3. Efficient Lead Management:

Our team calls new leads within the first 5 minutes of submission to ensure immediate engagement.

We implemented a 30-day follow-up system to nurture leads, ensuring every opportunity is maximized.

4. Calendar Integration:

Leads are automatically booked onto AE Contractor Inc.’s calendar, eliminating back-and-forth scheduling and saving valuable time.

The Results:

In just a few months, AE Contractor Inc. saw significant improvements:

CLOSED 5 JOBS ($80,000 revenue)

$3,398.10 SPENT = 134 OFF SEASON LEADS

Consistent Lead Flow: They now have a reliable system for generating leads, independent of WOM or referrals.
Lower CPL: Reduced from $37 to $22, while maintaining lead quality.
Qualified Leads: Attracted homeowners specifically interested in full kitchen remodels, aligning perfectly with their services.
Time Savings: With Scale Estimates managing lead outreach and scheduling, AE Contractor Inc. can focus on delivering exceptional remodeling work.

What is next:

With their new lead generation system in place, AE Contractor Inc. is set to scale their business further.

A Note for Other Contractors:

If you’re a remodeling firm in Santa Rosa, CA, we won’t be able to help you out. We’re committed to working with just one contractor in each area to avoid conflicts of interest and to give our clients the exclusivity they deserve.